Monday, November 29, 2004

"Mr. Diversity"

President Bush has made more high-profile appointments of blacks and Hispanics than anyone, anywhere, at any time.

WASHINGTON (AP) - President Bush on Monday chose Carlos Gutierrez, chief executive officer of the Kellogg Co. (K), to be secretary of Commerce, administration officials said.

If confirmed by the Senate, Gutierrez would succeed Commerce Secretary Donald Evans, a Texas confidant of Bush's, who announced his resignation shortly after the Nov. 2 election.

Gutierrez, whose family fled Cuba in 1960 when he was 6, joined Kellogg in 1975. Known for having a strong work ethic and a seemingly endless stream of ideas, he worked all over the world for the company before being promoted to president and chief operating officer in June 1998.

Now, whether this is a good selection or not remains to be seen. If Gutierrez is a charismatic, energetic force with new ideas, then it will be good.

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