Mmmm, Beer

Cincinnati entrepreneur Randall Herbst has an idea on how to revitalize the struggling Tower Place Mall - convert it into a Beer Hall of Fame.

A Maryland group of beer enthusiasts likes Herbst's vision so much that it picked downtown Cincinnati over 59 cities nationwide.

Establishing the hall in a city that boasts a rich beer-brewing history would effectively "show Cincinnati how to believe in itself," said Herbst, an owner of Kenwood-based Vision Implementation Group LLC.

Herbst said Vision would form a joint venture with Maryland-based Leisure Technician LLC, which owns and operates suds-inspired concepts such as the U.S. Beer Drinking Team, Beer Radio and Beer Television.

Wait a minute, there's a U.S. Beer Drinking Team? I thought that only existed in my dreams.