NEW YORK (CNNMoney.com) - Mercedes-Benz was the most mentioned brand in 2005's biggest rap hits, found a survey released this week.
Mercedes received 100 mentions, while Nike came in second with 63 mentions and former No. 1 Cadillac took third with 62, according to American Brandstand 2005, a report by Agenda Inc., a San Francisco-based marketing firm. The report tallies which products were most name-dropped in the 106 songs that reached the Billboard Top 20 this year...
...Top ten brands:
1. Mercedes-Benz
2. Nike
3. Cadillac
4. Bentley
5. Rolls-Royce
6. Hennessy
7. Chevrolet
8. Louis Vuitton/Cristal (tie)
10. AK-47
However, this little nugget struck me as important:
It was unclear how many of the product mentions were paid placements -- advertising industry analysts quoted in AdAge said that revealing such a deal would likely undermine both the rapper and the brand's credibility.
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