Lebron's made all the right moves...until now.
They hammered out the details for a landmark, $90 million deal with Nike. They leveraged another $12 million from Coca-Cola. And a collection of other deals totaled millions more.
But Aaron and Eric Goodwin couldn't keep their biggest deal from falling apart, as the NBA's biggest power brokers have lost the NBA's biggest star.
LeBron James fired the Goodwin brothers as his agent representatives on Monday, severing his relationship with the team responsible for structuring more than $120 million in endorsement deals before he ever stepped foot on an NBA court.
It is expected that Maverick Carter, James' close friend and a former high school teammate, will be part of a team that will take over deal-making responsibilities for the Cleveland Cavaliers' rising star, who ranks as the fourth-highest-paid athlete endorser in the world. Only golfer Tiger Woods, at $90 million per year, Formula One driver Michael Schumacher ($50 million) and soccer star David Beckham ($35 million) are paid more off the playing field.
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