It appears they're heading that way:
The Prudential Equity Group issued a biting 72-page report this morning on the state of circulation and found that both quality and quantity continue to decline.
Among other findings, the report said that "other paid" circulation was up 34% in the last reporting period, which it labeled "troubling.". . .
In the below-average category, the L.A. Times experienced an overall circulation decline of 5.6%. Full-paid home delivery was down 10.8%, much worse than the 2.4% national average, the report said. Home-delivered copies through third party sales decreased "significantly," said the report.
The report noted a curious trend at the Times regarding other-paid circulation, calling the fluctuations and changes "peculiar." As one category drops another gains, with the rough total remaining constant. "A 158% increase in discounted copies also signals to us more trouble with circulation and selling at the cover price," the report said.
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3 comments:
Are we becoming, "The Press"? http://irelandtoo.blogspot.com/
I hope not.
Major newspapers have ignored my little rare Beethoven portrait story but yours truly has it circulating all over the internet :-)
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