Saturday, February 26, 2005

NASCAR and TV

From the AP:

The USA Network's coverage of the recent Westminster Kennel Club Dog Show drew better TV ratings than last spring's NHL Stanley Cup finals.

Last Sunday's NBA All-Star ratings were down 3% from last year, down to an all-time low.

NASCAR: Eight of the top-10 metered markets posted double-digit percentage increases compared to last year's race, and all of the nation's top five markets delivered their best rating ever for a Daytona 500 on FOX.

Numerous major markets posted big year-to-year increases for the 500, with many of those markets located outside of NASCAR's traditional southeast US footprint. CLEVELAND was FOX's most impressive growth market for Daytona, up +49%. Following close behind were DETROIT +47%, NEW ORLEANS +40%, SAN FRANCISCO +32%, and ATLANTA +28%.

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