ST. LOUIS - Gillette Co. ads claiming its M3Power razor raises hair up and away from the skin are "unsubstantiated and inaccurate," a federal judge said in siding with Gillette's chief competitor, Schick-Wilkinson Sword.
U.S. District Judge Janet C. Hall in Connecticut granted Schick a preliminary injunction prohibiting the use of the television and print ads. Gillette was also ordered to change packaging for the product and remove in-store displays that feature the false claims.
Wednesday's ruling said the depiction in Gillette advertising was "greatly exaggerated" and "literally false."
How many ads would be pulled because they "greatly exaggerate" or are "literally false"? Me thinks a lot.
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