From the SF Chronicle:
The former Super Bowl MVPs were guaranteed $1,000 for incidental expenses while in Detroit. The NFL also provided each former Super Bowl MVP with two first-class airplane tickets, a hotel room, a Cadillac for the weekend, two tickets to the game, two tickets to the Friday night commissioner's party, two tickets to a Saturday night party and two tickets to a Sunday tailgate party.
...Sources close to the league said three-time Super Bowl MVP Joe Montana refused to attend pregame ceremonies for Super Bowl XL over money. One of the sources said Montana asked for a guarantee of at least $100,000 for appearances if he came here, and the league said it would not make that guarantee.
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